Case Study: StudentUniverse achieves $2M in earned media coverage with Attest

How StudentUniverse bagged $2m in media coverage with travel report

StudentUniverse, a leading travel booking site for students and young adults, wanted deeper insight into its target market and the wider travel industry so it could refine marketing messaging and strengthen its position as an authoritative voice in student and youth travel. The company used Attest’s market analysis research platform to gather the intelligence it needed.

Using Attest, StudentUniverse surveyed 1,000 students aged 18–25 in each of its operating markets — the US, Canada, the UK and Australia — to understand travel motivations, destination preferences and barriers. The research informed its annual report, *The State of Student Travel 2023*, which became an internal education tool, a B2B marketing asset and a PR driver, helping generate over $2m in earned media coverage/ad equivalency.

StudentUniverse

Will Jones

Global Brand Manager