Case Study: Secret Cinema achieves a validated global virtual live experience with Attest

How Secret Cinema used consumer data to design a new global product

Secret Cinema, the immersive live entertainment brand, was forced to pause its in‑person shows by the Covid‑19 pandemic and needed a way to reach audiences globally. To design a new “virtual live” digital product combining binaural sound, live actor interactions and special effects, Secret Cinema used Attest’s consumer research platform to validate concepts and inform product decisions.

Using Attest, Secret Cinema ran cross‑market research with access to Attest’s 110 million consumers in 49 markets to test demand, timeslots, devices, age ranges, pricing and creative drivers (messages, characters and locations). The insight-led approach enabled them to rank titles, shape content strategy and launch a virtual experience—Ghostbusters: The Gates of Gozer—for UK and US audiences, while planning to run digital offerings alongside future live shows to open up global reach.

Secret Cinema

Ayomi Rupasinghe

Marketing Director