Case Study: Reddit proves its competitive value to advertisers with Attest

How Reddit proved its influence on consumers’ major life events

Reddit partnered with Attest to better prove the value of its platform to advertisers. The challenge was demonstrating, on a consistent basis, how Reddit’s communities influence purchase decisions worldwide and help drive long-term revenue growth, especially across important life moments and industries.

Using Attest’s multi-market research capabilities, Reddit runs recurring consumer studies in key global markets to track how recommendations, reviews, and ads affect buying behavior and to benchmark Reddit against other major social platforms. The insights have helped Reddit show its competitive strength in live events, sales pitches, and digital media strategy, while also revealing where US messaging can scale across smaller markets and reinforcing Reddit’s role in high-consideration moments like marriage, moving, and starting a family.

Reddit

Marissa Bell

Marketing & International Head, Global Insights