Case Study: Organic Valley achieves 10x NPD cost savings with Attest

How Organic Valley cut NPD costs by 10 times

Organic Valley, a US farming cooperative, faced a bottleneck in new product development: insight requests funneled through Tripp Hughes, Senior Director of Consumer Strategy, slowed decisions and required external help. Seeking a self‑service, non‑expert friendly consumer survey solution, Organic Valley evaluated and selected Attest’s platform for rapid, quantitative market research.

Attest’s easy-to-use audience and survey capabilities were rolled out across the team for market analysis, concept ideation and testing, and creative and messaging validation. Using Attest, Organic Valley can get results in hours instead of weeks, democratize insight generation across the organization, and Hughes estimates front‑end testing now saves the company roughly 10–20x the cost of finding issues later in development.

Organic Valley

Tripp Hughes

Senior Director of Consumer Strategy