Case Study: Ocado achieves a successful Disney meal bundle launch with Attest

How Ocado made a magical partnership with Disney

Ocado partnered with Attest to support a major Disney meal bundle launch for children. As a first-of-its-kind collaboration for the online supermarket, the team needed to choose the right name, characters, food combinations, and pricing to make sure the offer landed well with UK parents.

Using Attest’s New Product Development surveys, Ocado ran three studies with parents of children aged 5–13 to test branding, Disney film and food pairings, and price point. The research led them to select “Once Upon a Mealtime,” identify an affordable price range, and launch six themed bundles across England and Wales with a TV campaign; the recommendations were implemented and helped drive the project forward, with plans to expand the range further.

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