Case Study: MOMA proves campaign ROI with Attest brand tracking

How MOMA measured the success of their first big oat milk campaign

MOMA, the London-based oat milk and porridge brand, was preparing to launch its first major above-the-line campaign for Barista oat milk and needed to prove that the spend was driving real business value. To measure the campaign’s effect and justify ROI, MOMA worked with Attest on brand tracking.

Attest helped MOMA run pre- and post-campaign surveys to establish baseline metrics for brand awareness, brand sentiment, and purchase intent, then retest after the campaign while also showing respondents the ad creative. The results showed a positive shift in the messages consumers took from the ad and in overall brand awareness, giving MOMA evidence to support its investment and useful insights to share with internal stakeholders, media, and creative agencies for future campaigns.

MOMA

Natasha Thompson

Marketing Director