Case Study: Little Dish achieves rapid brand awareness and category growth with Attest

How Little Dish Uses Attest to Drive Category Growth

Little Dish, a fresh baby and toddler food brand selling refrigerated meals in the UK and US, faced the challenge of pioneering a small, behavior-driven category while needing faster, digital-speed consumer insight to benchmark growth and awareness. They turned to Attest’s brand tracking and consumer insights platform to measure market penetration, brand awareness and purchase intent among parents of 1–3 year olds and to keep insight timelines aligned with their social-first marketing.

Attest provided a flexible, self-serve survey platform that Little Dish uses around campaign spikes (roughly every 2–3 months) to benchmark competitors, segment audiences and quantify campaign effectiveness—delivering rapid turnaround (e.g., 1,000 responses in 3 hours, typical waits under 24 hours). Using Attest, Little Dish has tracked penetration and awareness across the UK and US, mapped their emerging sector, improved campaign optimisation, and given multiple stakeholders direct access to in-platform analysis to drive measurable brand growth.

Little Dish

Clem Elphinstone

Marketing Manager