Case Study: JCDecaux proves business travel recovery with Attest

How JCDecaux proved business travel was back on the agenda

JCDecaux’s OneWorld team needed solid evidence to support its belief that business travel would rebound in 2023 and to convince advertisers to invest in airport advertising. Using Attest’s market analysis and global survey capabilities, the team wanted a flexible, affordable way to gather insights from business travelers and decision-makers across ten markets.

Attest helped JCDecaux survey consumers to measure travel intent and perceptions of airport ads, producing key stats such as an 18% expected increase in domestic business travel and 16% in international business travel for 2023. The research also found that 62% of business decision-makers saw airport advertising as a sign of brand leadership, giving JCDecaux measurable proof to share with clients and internal teams.

JCDecaux

Jim Dores

International Marketing Manager