Case Study: Interflora validates Christmas gifting range decisions with Attest monadic testing

How Interflora used monadic testing to set up for a successful Christmas

Interflora turned to Attest to resolve an internal debate about the digital presentation of its 2025 Christmas gifting range. The team wanted to test whether product names influenced consumer choice, so they used Attest’s monadic testing to show different audiences products with and without names and compare preferences.

Using Attest, Interflora was able to test multiple packaging and naming combinations in a single survey, making setup faster and analysis easier. The results confirmed that names strengthened preference for certain products, giving Interflora the evidence it needed to move forward with its Christmas 2025 gifting range and support decisions on product design, packaging, and naming.

Interflora

Laura Hickey

Senior Insight Manager