Case Study: Fever-Tree unlocks ginger beer growth insights with Attest

How Fever-Tree are maximising the ginger beer opportunity in Europe

Fever-Tree, the premium mixer company, wanted to better understand how to expand and innovate in the growing ginger beer category across Europe. To do this, they turned to Attest and its multi-market research feature to survey consumers in their top six ginger beer markets.

Using Attest, Fever-Tree created one survey for all six markets and analyzed results side by side in a single dashboard, making setup and comparison faster and easier. The research showed ginger beer demand was even stronger than expected, with penetration rates across the sample almost on par with ginger ale, giving Fever-Tree confidence in a common strategy and a clear signal of continued category growth potential.

Fever-Tree

Leila Jahanshahi

Category & Insights Manager