Case Study: Big Potato Games achieves actionable customer insights and sharper targeting with Attest

How Big Potato Games won big with consumer insights

Big Potato Games, maker of titles such as Mean Girls and Blockbuster, needed to move beyond assumptions about who buys their games but hadn’t prioritised budget for research. Head of Marketing Becky McKinlay secured funding to run consumer profiling across the UK and US and worked with Attest to conduct a structured survey to define their target audiences and behaviours.

Attest’s consumer profiling uncovered seven distinct customer types and helped Big Potato distil four actionable personas, revealing that “mums” are a large growth segment while hardcore gamers are niche, mapping purchase channels (ecommerce, Kickstarter, indie stores) and providing baseline awareness metrics. Those insights are already guiding product development (including plastic‑free games), pricing, distribution and media targeting, turning assumptions into measurable strategy thanks to Attest.

Big Potato Games

Becky McKinlay

Head of Marketing