Case Study: Barrows wowed a lenswear brand with qualitative insights from Attest

How Barrows developed an impressive new business pitch

Barrows, a London-based retail experience agency, was invited to pitch for a lenswear brand and wanted to make its flagship store concept proposal stand out. To go beyond the information the client had already shared, Barrows turned to Attest and its Video Responses feature to uncover deeper insight into the experiences and pain points of glasses wearers.

Using Attest’s Video Responses, Barrows gathered qualitative feedback from glasses wearers about shopping for frames and lenses, including what drives store choice and the role of healthcare professionals. The research was completed in just three to four days, surfaced key themes like the importance of trust, and helped Barrows add nuance, direct quotes, and stronger storytelling to its pitch, which the client was highly impressed by.

Barrows

Raquel Machado

Strategist