Case Study: DRY Soda Co. achieves 170% revenue growth with Attest

DRY increased revenue by 170% with data-based new product development

DRY, a Seattle-based craft non-alcoholic beverage company, needed to launch DRY Botanical Bitters & Soda during the COVID-19 pandemic when in-person demos and tastings were impossible. CRO Betsy Frost used Attest’s consumer research platform to validate and scale insights from small focus groups—what she calls a “quasi-quant” approach—to test first-moment reactions and make sure the product concept translated at scale.

By using Attest to expand and quantify qualitative findings, DRY refined targeting and positioning for the new line and achieved a 170% increase in revenue, a 39% lift in online conversion, and 136% more new-to-brand customers. Launched in May 2021, Botanical Bitters & Sodas became DRY’s #1 item (the variety pack sells more than twice the units of the next best seller), debuted in Amazon’s top 15 new products, and confirmed the zero-sugar claim as a key purchase driver—outcomes credited to insights from Attest.

DRY

Betsy Frost

Chief Revenue Officer