Case Study: Penfold gains clearer audience insight with Attest brand tracking

Brand tracking led Penfold to face the truth about a target audience

Penfold, a London-based digital pensions provider, needed a better understanding of its market position and customer base after more than tripling pension transfers in 12 months. With no existing brand benchmarks and a need for an affordable, in-house solution, the company turned to Attest for brand tracking to measure awareness and consideration.

Attest provided Penfold with a cost-effective brand tracker that could be quickly set up and tailored to specific audience demographics and behaviors. The quarterly tracking gave Penfold a reality check on younger consumers, showing that engaging them with pensions is harder than expected, and helped the team use data-backed insights to refine messaging and compare performance against competitors.

Penfold

Georgie Burks

Head of Brand Marketing