Case Study: Givaudan achieves more informed sales conversations and wins business with Attest

Becoming the partner of choice for global beauty brands

Givaudan’s Active Beauty team needed stronger, more reliable consumer insight to underpin product strategy and sales enablement after joining a newly formed Consumer & Market Insights (CMI) function. Project Manager Justine Catala found existing providers lacking in data quality and pricing, so Givaudan turned to Attest for market analysis and category research to better understand consumer trends and support sales conversations.

Attest delivered market analysis with three layers of data quality checks and a pricing model charging per quality response, enabling Givaudan to ask open-ended questions and uncover actionable insights (for example, unexpected demand for organic products in China). The resulting intelligence upskilled sales reps, improved customer validation for product launches, supported more informed sales conversations, and helped Givaudan win projects and maintain its position as the partner of choice.

Givaudan

Justine Catala

Consumer & Market Insights, Project Manager