Case Study: Baby Brezza achieves a 12-month faster international launch with Attest

Baby Brezza reduced their time to international launch by 12 months

Baby Brezza, a leading baby-feeding appliance brand, wanted to expand into the diapering category but lacked international category expertise. To test whether their new diaper ointment would translate beyond the US, Baby Brezza turned to Attest for rapid market intelligence.

Attest surveyed mothers across France, Germany, Italy, the UK, Australia, Korea and Taiwan and layered usage metrics with birth-rate data to size and prioritize markets for tier-one and tier-two launches. Attest returned results in under a week, helping Baby Brezza shorten its international launch timeline by about 12 months (a 2x reduction in time-to-market), secure four distributors, and accelerate plans to launch in Europe within the first year.

Baby Brezza

David Contract

Marketing Team Lead