Case Study: Metaplane boosts sales efficiency with Attention

Metaplane's Journey to Streamlined, Insight-Driven Selling

Metaplane, a data observability platform, was struggling with the administrative burden its sales team faced using Gong for call recordings. Their Head of Sales sought a leaner, AI-first solution from vendor Attention to save time and improve sales productivity, as reps were spending excessive hours on manual follow-ups and data logging.

By implementing Attention's AI-powered sales enablement tool, Metaplane automated follow-up emails and captured key insights from calls. This solution saved each sales rep 3-4 hours per week and enabled them to manage 40% more deals weekly. The vendor Attention also provided real-time coaching that accelerated onboarding and improved pipeline management through seamless CRM integration.

Metaplane

Ted Bennett

Head of Sales