Case Study: Certificial achieves 85% forecasting accuracy with Attention

How Certificial Achieved 85% Revenue Forecasting Accuracy with Attention

Certificial, a provider of real-time insurance verification software, faced the challenge of scaling its sales operations while maintaining consistent, high-quality deal execution and accurate revenue forecasting. Manual CRM data entry was time-consuming and led to inconsistencies across the team, making it difficult for the VP of Revenue to scale his effectiveness. To address this, they partnered with the vendor Attention and its AI-powered sales intelligence platform.

By implementing Attention, Certificial automated its CRM data entry, saving each sales representative approximately 10 hours per week. The platform's intelligent scorecards standardized sales qualification and provided actionable insights. This resulted in a dramatic increase in forecasting accuracy from 70% to 85%, a 70% increase in closed-won deals, and created a flywheel effect that improved marketing and product development.

Certificial

Austin Myers

VP Revenue