Case Study: Omnisend increases demo signups by 30% with Attention Insight

How Omnisend Increased Demo Signups by 30%

Omnisend, an e-commerce marketing automation platform, wanted to increase demo requests from its landing page. To evaluate the page above the fold and guide design improvements, the team used Attention Insight’s predictive eyetracking and AI heatmap analysis.

Attention Insight recommended reducing competing CTAs, increasing whitespace around the main headline, and simplifying the header to focus attention on the primary “Get a Demo” button. After these changes, Omnisend’s A/B test showed nearly a 30% increase in demo requests, with the main CTA receiving more attention than before.

Omnisend

Paulius Zajanckauskas

Performance Marketer