Case Study: Channel 7 achieves 94 million Olympic impressions with Attention Experts

Channel 7 achieves 94 million impressions with Attention Experts

The customer, a television broadcaster referred to as Channel 7, required a comprehensive paid social media campaign for its 16 sponsors during the Tokyo 2020 Olympic Games. Their challenge was to manage and deliver a high volume of sponsored ads across multiple platforms, ensuring they ran before the main advertisement, all within a strict budget and a very tight three-week timeline. To meet this challenge, they partnered with the vendor Attention Experts for their social media advertising services.

Attention Experts implemented a 16-day campaign managed by a dedicated team working 14-hour days. The solution involved meticulous execution, monitoring, and twice-daily reporting on ad performance across Facebook, Instagram, and Twitter. This allowed for real-time adjustments. As a result, Attention Experts exceeded all impression targets, achieving a total of 94 million impressions and over-delivering on pre-roll views by 41%. The campaign was successfully completed on time and under budget.

Channel 7