Case Study: The Fragrance Shop achieves 98% knowledge gap closure with Attensi gamified training

The Fragrance Shop closes 98% of knowledge gap with Attensi

The Fragrance Shop, a major UK fragrance retailer, faced a challenge in providing consistent and engaging product knowledge training to its diverse workforce across over 200 stores. Traditional paper-based methods were difficult to manage and failed to achieve staff engagement. To overcome this, they partnered with vendor Attensi to implement a new gamified training solution called ScentBox.

Attensi's ScentBox app provided an immersive, game-like training experience that motivated staff through repetition and leaderboards. This solution successfully closed 98% of the knowledge gap among employees. Since its launch, the training content was accessed over 2.1 million times, with 82% of staff reporting they would apply the knowledge in their daily work. The partnership with Attensi transformed training consistency and customer service quality for The Fragrance Shop.

The Fragrance Shop