Case Study: Starbucks improves Deaf Awareness and BSL access with Attensi

Starbucks boosts BSL training uptake with Attensi: 73% started in 2 months

Starbucks UK faced the challenge of breaking down communication barriers to improve the experience for its deaf employees and customers, aligning with its core mission of nurturing human connection. The company partnered with Attensi to create an inclusive, accessible, and engaging solution to provide British Sign Language (BSL) and Deaf Awareness training to its 18,000 UK partners.

Attensi designed and implemented a bespoke game-based training solution that was accessible on mobile and desktop, featuring real videos of deaf Starbucks partners to create an immersive experience. The results were highly successful, with 73% of partners starting the training within two months and 53% completing it. Most importantly, 97% of those who completed it reported a better understanding of the Deaf Community and introductory BSL, significantly improving communication and inclusivity.

Starbucks