Case Study: Save the Children UK boosts Gift Aid and donor sign-ups with Attensi

Save the Children UK boosts Gift Aid conversion 11.5% with Attensi

Save the Children UK faced a challenge in training its 2,000+ volunteers across 81 charity shops. Their paper-based, text-heavy manuals were inaccessible and led to inconsistent and repetitive training, particularly for complex processes like the government Gift Aid scheme. They needed a simple, scalable solution to standardize knowledge nationwide.

The charity partnered with Attensi to implement a gamified training solution built on the Attensi Creator platform. This allowed volunteers to learn through interactive simulations on any device. As a result, Save the Children UK achieved a consistent training standard, tripled donor sign-ups, and saw an 11.5% increase in Gift Aid conversion, estimating an additional £90,000 in claimable funds as a direct result of the Attensi training.

Save the Children UK