Case Study: London Business School improves interview preparation with Attensi gamified learning

London Business School boosts interview prep with Attensi’s game-based learning

London Business School (LBS) sought to enhance its interview preparation resources for students, which were largely static and inflexible. The challenge was to provide a more engaging and accessible way for time-poor students to independently practice and improve their interview techniques in a safe space. To address this, LBS partnered with vendor Attensi to implement a game-based learning simulation.

Attensi developed a gamified simulation focused on 'fit interviews,' providing an interactive, self-led platform where students could practice and receive immediate scoring and feedback. The solution offered flexibility for students to learn at their own pace. The result was a highly engaging tool that bridged a skills gap, with students reporting the ability to immediately apply their learning. A second simulation was already in development due to the success of the initial Attensi program.

London Business School