Case Study: Kao boosts sales and training engagement with Attensi

How Kao ironed out the training kinks

Kao Salon Division, a part of the global company Kao, faced the challenge of delivering consistent and effective training to its diverse, worldwide sales team. Their traditional methods, including classroom sessions and role-plays, were difficult to scale and were not fully effective at closing knowledge gaps. They partnered with the vendor Attensi to implement a new training solution using Attensi SKILLS, seeking an engaging and scalable program.

Attensi provided a gamified training platform that was both engaging and challenging, allowing users to repeat modules to build confidence. The solution led to significant measurable impacts, including a 1.5x increase in sales for the most active users and a 75% closure of knowledge gaps. According to Attensi, employees were also more confident and 94% were excited to apply their new skills.

Kao

Grant Cooper

Sales Capability Manager EMEA