Case Study: Henkel achieves more consistent, engaging sales training with Attensi

Henkel smoothes out its sales training

Henkel, a global company with a large portfolio of consumer brands, faced a challenge in creating consistent and engaging sales training for its internal teams and distributors. Their previous methods were unstructured and lacked continuity, leading to inconsistent messaging. They partnered with Attensi to implement the Attensi Skills and Portal service to strengthen product knowledge and increase sales confidence.

The solution from Attensi provided a gamified, flexible training platform featuring real-life sales simulations with avatars. This allowed for rapid translation of materials into local languages and gave teams a way to practice and repeat training in an engaging manner. The result was a unified and consistent learning approach that empowered the sales force while preserving individual personality, effectively turning passive training into an active experience.

Henkel

Neil Charlton

Head of Sales Process