Case Study: Henkel boosts global sales training consistency with Attensi

Henkel boosts training consistency with Attensi

Henkel, a global company with a portfolio of recognized brands, faced a challenge in creating consistent and engaging sales training for its internal teams and distributors. They needed a flexible system to strengthen product knowledge, increase sales confidence, and adapt to new territories, moving away from their previous unstructured and passive training methods. To address this, they partnered with Attensi to implement the Attensi Skills and Portal solution.

Attensi provided a gamified training platform that used AI for fast translation into local languages and featured realistic avatar-based simulations for practicing sales conversations. This solution delivered consistent messaging while allowing individuals to retain their unique personalities. The result was a highly engaging and impactful training program that improved product knowledge and provided teams with a practical, repeatable way to practice for their day-to-day roles.

Henkel