Case Study: Bosch Siemens Hausgeräte boosts appliance sales with Attensi gamified training

Gamified Training Boosts BSH’s Appliance Sales 26.2%

The appliance manufacturer Bosch Siemens Hausgeräte (BSH) faced the challenge of keeping retail sales staff up to date on increasingly sophisticated product features and ensuring they could effectively connect customers with the right models. To address this, BSH partnered with vendor Attensi to implement a mobile, gamified training solution designed to boost product knowledge and sales techniques.

The solution from Attensi provided competition-based, true-to-life scenario training accessible on associates' mobile devices. This approach resulted in a 26.2% increase in sales for the pilot stores and a 93% improvement in product knowledge, with staff willingly spending over 90 minutes on the app. Attensi’s training empowered sales associates with the confidence to handle customer interactions and significantly boosted sales performance for BSH.

Bosch Siemens Hausgeräte

Thomas Antonsen

Head of Sell-out Management and Training Excellence for Northern Europe