Case Study: Circle K increases basket size and reduces turnover with Attensi gamified training

Circle K’s gamified training Filling baskets and winning awards

Circle K, a major convenience and fuel retail business with over 15,000 employees across Europe, faced a significant challenge in providing consistent, effective staff training across its diverse territories. The company needed a modern training solution to improve customer service, boost employee confidence, and reduce turnover. They turned to Attensi and implemented its gamified simulation product, Attensi Behaviour.

Attensi created a mobile-first, 3D gamified simulation called ‘Train to Win’ that placed employees in realistic virtual store scenarios. The solution was tailored for each market and designed to encourage learning through positive feedback. The results were exceptional: 85% of staff felt the training made them better at their jobs, average customer basket size significantly increased due to improved upselling, and staff turnover was considerably reduced. The program was so successful that it also won Circle K the award for Best HR Technology Strategy.

Circle K

Kristian Planke Styrmo

Director People Development