Case Study: Circle K builds a frontline learning ecosystem with Attensi

Circle K trains 85,000 associates globally with Attensi, boosting knowledge scores by 87%

Circle K, one of the world's largest convenience and fuel retail brands, faced a significant challenge with its frontline training. Despite employees completing e-learning modules, customer satisfaction scores were not improving and turnover was high. Their training had grown inconsistently through acquisitions, leaving field leaders with no visibility into what was being applied on the shop floor. They partnered with the vendor Attensi to find a solution.

Attensi implemented a gamified, mobile-first simulation platform, creating virtual stores for employees to practice service and upselling. The solution provided managers with visibility into progress and was deployed globally. As a result, 85,000 associates were trained, with 85% of staff reporting the training made them better at their jobs. The program led to a measurable improvement in knowledge scores by 87%, an increase in average basket size, and a reduction in employee turnover across participating stores.

Circle K