Case Study: Circle K achieves sales and service excellence with Attensi’s Customer Star training

Circle K Sales and Service excellence across 14,000+ staff

Circle K, a global convenience store chain, sought an engaging and scalable training solution for its frontline staff across eight countries. The challenge was to provide holistic sales and service skills training that employees could adapt to their own personalities and locations. To achieve this, they partnered with vendor Attensi to develop a bespoke game-based simulation platform.

Attensi created the 'Customer Star' simulation, which consisted of several interactive modules designed to mirror real-life store scenarios. The solution included a competitive 'Beat the Boss' feature to boost engagement. The results were significant, with Attensi's training achieving a 96% knowledge gap closure and 97% of team members reporting they enjoyed this method of training. The platform saw 14,000+ employees engaged with 821 days worth of total play time, demonstrating its massive reach and effectiveness.

Circle K

Kristian Bertelsen

Store Manager