Case Study: Circle K achieves sales and service excellence with Attensi's Customer Star

Circle K closes 96% of its knowledge gap with Attensi

Circle K, a global convenience store chain, sought to deliver highly engaging and scalable sales and service training to its widespread frontline staff across eight countries. To achieve this, they partnered with vendor Attensi to develop a bespoke, game-based simulation training platform.

Attensi created 'Customer Star', a flexible and interactive training solution featuring modules like free-roam scenarios and a competitive 'beat the boss' mode. This approach led to a 96% knowledge gap closure and was enjoyed by 97% of team members, resulting in more confident employees. The success of this project with Attensi has Circle K planning further phases of game-based training.

Circle K