Case Study: Circle K increases basket size and reduces turnover with Attensi Impact

Circle K boosts basket size and retention with Attensi

Circle K, a major convenience and fuel retailer with over 15,000 employees across Europe, faced considerable challenges in providing consistent customer service and staff training across its nine different territories. To support an ambitious growth strategy centered around its staff, the company partnered with vendor Attensi to implement a new, mobile-first training solution called Attensi Impact to improve employee confidence, upselling, and retention.

Attensi created a bespoke 3D gamified simulation called ‘Train to Win’ that replicated a Circle K store. This solution allowed employees to practice serving virtual customers in a safe, immersive environment. The results exceeded all expectations: 85% of staff reported improvement, average customer basket size significantly increased due to better upselling, and staff turnover was considerably reduced. Furthermore, the project won Circle K the award for Best HR Technology Strategy.

Circle K