Case Study: BSH Home Appliances Northern Europe boosts sales with Attensi’s gamified training

BSH Home Appliances Northern Europe boosts sales 26.2% with Attensi

BSH Home Appliances Northern Europe, a leading home appliance manufacturer, faced the challenge of improving in-store sales for its Bosch and Siemens products against growing online competition. They partnered with the vendor Attensi to develop a next-generation, gamified training solution to better impart critical product knowledge to their retail staff.

Attensi implemented a mobile-based, gamified simulation training app, which was first piloted to teach sales associates about a specific washing machine feature. The results were dramatic, with trained stores seeing a 26.2% sales increase for those appliances and staff product knowledge improving by 93%. The success of this Attensi solution prompted a global roll-out of the training program to cover more products and markets.

BSH Home Appliances Northern Europe