Case Study: Bosch Siemens Hausgeräte (BSH) boosts appliance sales 26.2% with Attensi gamified training

BSH boosts appliance sales 26.2% with Attensi

Bosch Siemens Hausgeräte (BSH) faced the challenge of ensuring retail salespeople could stay up-to-date on the sophisticated features of its appliances in order to effectively assist customers in stores. To address this, BSH partnered with vendor Attensi to implement its gamified training solution.

Attensi provided a mobile-delivered, game-based training program featuring competitive, true-to-life sales scenarios. This solution led to a significant 26.2% increase in appliance sales during a pilot program and a 93% improvement in product knowledge among staff. The positive results prompted BSH to expand the Attensi program into the U.S. market.

Bosch Siemens Hausgeräte (bsh)