Case Study: B&Q boosts Challenge-25 confidence and compliance with Attensi

B&Q boosts Challenge-25 confidence to 98% with Attensi

B&Q, a leading UK home improvement retailer, faced a challenge with its Challenge-25 compliance policy. While staff understood the rules, they struggled to apply them in real-world, high-pressure situations with customers. To address this, B&Q partnered with vendor Attensi to move beyond traditional training and implement a more effective solution using Attensi's gamified simulation platform.

The solution designed with Attensi combined foundational e-learning with immersive, gamified scenarios that allowed employees to practice handling difficult conversations in a realistic but safe environment. This approach led to significant results: over 19,000 colleagues were trained each year, with 99% certification rates and 95% of participants reporting increased confidence in applying the policy. The program's measurable success and impact also earned B&Q a Learning & Development Award.

B&Q