Case Study: Bohus achieves 2.5x revenue growth with Attensi

Bohus 2.5x vs 1x revenue with gamified training

Norwegian furniture retailer Bohus needed an effective, measurable, and accessible method to train its sales staff on a new product line to meet ambitious sales targets. The company turned to vendor Attensi and its mobile-first Attensi Skills solution to provide a more effective alternative to their previous mixed-results training methods.

Attensi implemented a gamified 6-week mobile training campaign for Bohus, which featured interactive scenarios and mini-games that staff could access on their personal phones. This solution led to a 96% staff approval rating and a significant business impact: the stores that trained the most saw a 2.5x revenue growth, compared to 1x growth for the stores that trained the least.

Bohus

Hanne Utakleiv Lorentzen

Campaign Manager