Case Study: Alsea France & Benelux closes up to 88% of competence gaps with Attensi gamified training

Alsea France & Benelux closes up to 88% of competence gaps with Attensi

Alsea France & Benelux, the operator of nearly 200 Starbucks cafés across France, Belgium, and the Netherlands, faced the challenge of training a large, young frontline workforce to meet Starbucks' high standards for consistency and quality. Their previous training, reliant on in-store sessions and printed manuals, struggled to provide sufficient practice and could not keep pace with the complexity of operations and the company's growth across multiple markets. They partnered with Attensi to implement a modern digital training solution.

Attensi addressed this challenge by using its Attensi Creator platform to transform Alsea's existing procedures and recipe manuals into immersive, gamified simulations. This allowed employees to learn by doing, repeatedly practicing tasks in a realistic, safe virtual environment. The solution led to employees voluntarily repeating each training module an average of 4.7 times, closing up to 88% of the measured competence gap and giving managers better visibility into team progress through Attensi Insights.

Alsea France & Benelux