Case Study: Tuck School of Business at Dartmouth achieves higher attendee engagement and simplified event management with Attendify

How Tuck School of Business Built a Branded Event App for Professional Conferences

Dartmouth’s Tuck School of Business runs frequent orientations and six to eight conferences each season, but their previous event app had a poor user experience and required tedious manual uploads. Student leader Neil Kulkarni sought a single, white‑labeled, easy‑to‑use platform that would drive high adoption, let nontechnical organizers set up events themselves, and avoid a large upfront cost.

They adopted Attendify’s multi‑event, Dartmouth‑branded app, with the MBA program covering the platform and individual organizers paying per event. A 15‑minute handoff makes the system self‑service, while attendees use features like personalized schedules, LinkedIn integration, maps, notes, push notifications and analytics. The result: strong positive feedback, smoother logistics, consistent professional branding across events, and new sponsorship opportunities driven by tangible engagement metrics.

Tuck School of Business at Dartmouth College

Neil Kulkarni

Tuck School of Business at Dartmouth