Case Study: The California Endowment connects 650 community members and sparks high app engagement with Attendify

How The California Endowment Connected 650 Community Members with a Lively Conference

The California Endowment’s Building Healthy Communities (BHC) initiative marked its five-year milestone with a 2.5-day statewide convening that expanded attendance from about 150 to over 650 guests, including grantees, staff, community members and elected officials. Event planner Christopher Pulido faced the challenge of serving this large, diverse audience and creating opportunities for meaningful, lasting connections without the cost and logistical burden of printed materials.

Pulido replaced a planned yearbook with the Attendify event app, training an 18-person support team, seeding content ahead of the event and promoting app use onsite. The app delivered schedules, session materials, push notifications and a lively activity stream; nearly 600 attendees engaged, social sharing was strong, and the conference achieved its goal of fostering connections and sustained engagement — a solution Pulido now recommends to other nonprofits.

The California Endowment