Case Study: LeadPages achieves improved conversions through event data with Attendify

How Leadpages uses event data to improve conversions

LeadPages, a fast-growing Minneapolis startup that builds high-converting landing page tools, wanted to turn its new Converted conference into a repeatable, data-driven event that deepened attendee relationships. Facing the challenge of delivering seamless logistics, personal attendee interactions, and reliable feedback from the first 500-person event, the team needed a central, efficient way to communicate and collect behavioral data to guide future content and marketing.

They implemented Attendify’s DIY event app to run a largely paperless operation—sending push notifications, enabling session ratings, encouraging social sharing, and capturing structured feedback (integrated with Eventbrite). The app was quick to build, reduced attendee confusion, improved engagement, and produced actionable data that LeadPages is using to refine content, marketing, and the long-term events strategy for Converted.

Leadpages

Julie Carroll

Conference and Events Director