Case Study: Balfour achieves 50% productivity boost and 85% app adoption with Attendify Event App

How Balfour Leveraged Event Tech to Inspire and Educate Sales Reps

Balfour, a more-than-100-year-old maker of class rings, yearbooks and graduation regalia, relies on its annual National Sales Meeting to train and motivate 400+ independent sales reps. The event’s biggest challenge was clear communication—making sure attendees knew schedules, last‑minute changes, sponsor activities and had easy access to session materials across a rotating venue.

Balfour adopted the Attendify event app—using maps, push notifications, a private activity stream, gamification and in-app content uploads—to centralize communication and engagement. The app achieved an 85% adoption rate, helped sponsors interact with attendees, and delivered a 50% increase in organizer productivity; organizers now plan to use an event app for future meetings.

Balfour

Amanda Reynolds

Director of Corporate Communications and Events