Case Study: Adobe achieves scalable global event delivery and increased attendance with Attendease

Delivering thousands of annual global events for Adobe

Adobe, a global company running thousands of annual events, faced inefficiencies and duplicated work because event teams were fragmented by business unit, producing incohesive brand experiences. To unify and streamline its event operations, Adobe selected Attendease and adopted the Attendease CMS event management platform to automate event creation and provide on‑brand, no‑code customization across teams.

Attendease enabled Adobe to centralize event and registrant data, clone event sites and settings, control user access, deploy UX‑optimized landing pages in minutes, and integrate performance data with Google Analytics via the Attendease dashboard. The result: successful management of thousands of events, a field marketing series that saw a 62% year‑over‑year increase in events managed and a 31% rise in attendance, significant time savings for the events team, and easier reporting, cross‑promotion and analysis thanks to Attendease.

Adobe

Tiana

Adobe