Case Study: Autodesk achieves repeatable, on-brand event experiences with Attendease

Autodesk launches more events each year with Attendease

Autodesk faced a significant challenge with inefficient event management due to legacy tools that lacked automation and scalability. Their event planners were burdened with tedious manual tasks across multiple systems, making it laborious to deliver consistent, on-brand experiences and leverage event data for other marketing efforts. They sought a better solution from the vendor Attendease.

By implementing Attendease's customizable event website templates, Autodesk gained the ability to create, publish, and manage events efficiently without developer input. The solution enabled them to easily clone events for quick scaling and automatically list future events. This automation saved the team an immense amount of time, allowing them to hold a larger number of events each year with consistent branding. Furthermore, Attendease provided the capability for event data to automatically flow to their CRM and marketing automation systems in real time, maximizing the value of their events for insightful follow-up.

Autodesk