Case Study: Upland Localytics accelerates revenue through events with Attend

How Localytics uses events to generate new leads and make strategic connections

Upland Localytics, a marketing technology company, needed a better way to manage event registrations, capture attendance data, and help sales reps connect with the right prospects and customers at events. Using Attend, they wanted real-time visibility into who registered and checked in, plus a way to capture lead information from walk-in attendees and avoid missing opportunities to advance pipeline.

Attend helped Upland Localytics record attendance in real time, sync event data back to Salesforce, and send VIP alerts to sales so reps could engage the right people at the right time. As a result, the team gained accurate attendance data for follow-up, generated new leads from walk-ins, and helped reps accelerate deals by making stronger connections at events.

Upland Localytics

Josh Todd

CMO