Case Study: EverTrue accelerates sales pipeline and event ROI with Attend

How EverTrue Empowers Sales at Events with Attend

Evertrue is a fast-growing tech startup that uses events to strengthen relationships and build its sales pipeline, but it struggled to give account executives timely prospect insights, capture event notes efficiently, and measure event ROI. Before working with Attend, the team relied on Google Docs, handwritten notes, and manual Salesforce updates, which slowed workflows and made it hard to see where prospects stood in the buying cycle.

Evertrue implemented Attend to streamline pre-, during-, and post-event workflows. With Attend, the sales team could access attendee CRM data, social profiles, and photos on-site, log notes quickly, and sync everything to Salesforce for faster follow-up. The solution also gave leadership visibility into event activity and ROI, improving collaboration between Marketing and Sales and helping Evertrue optimize its events channel.

Evertrue

Stephen Williams

VP of Marketing