Case Study: Crimson Hexagon accelerates revenue through events with Attend

How Crimson Hexagon uses Attend to get sales involved in events

Crimson Hexagon wanted to get more value from its event investments by involving sales earlier and ensuring timely, relevant follow-up with event leads. Using Attend, the company needed a better way to track conversations at events and prevent promising prospects from slipping through the cracks.

Attend provided more visibility into the event process, including access to attendee lists, a mobile app for SDR note-taking, and Salesforce sync for conversation details. As a result, Crimson Hexagon improved sales involvement, captured prospect context more effectively, and saw a massive increase in event lead conversion through stronger post-event follow-up.

Crimson Hexagon

Liliana Osorio

UK Marketing