Case Study: Lumma redefines its brand and expands globally with ATTCK

Lumma launches a new Shopify brand with ATTCK in 3 decades of growth

Lumma, a Brazilian manufacturer of medical-grade silicone menstrual products, sought to expand into the international market. They faced challenges with a confusing brand identity, an unclear e-commerce workflow, and non-inclusive language. The company engaged the vendor ATTCK for a comprehensive rebranding and e-commerce solution built on Shopify Plus.

ATTCK implemented a complete overhaul, including a new gender-neutral brand identity, a streamlined Shopify Plus site with an optimized shopping cart, and inclusive copywriting. They also launched a global marketing campaign. The solution successfully repositioned the Lumma brand for global growth, resulting in industry recognition and awards for design and user experience.

Lumma