Case Study: Gypsum Express improves driver experience with ATTCK’s website redesign and driver portal

Gypsum Express streamlines driver access with ATTCK over 20 years of trucking expertise

Gypsum Express, a large East Coast trucking company, wanted to enhance their drivers' experience via their website, as important information was difficult to find. They partnered with the digital marketing company ATTCK, which utilized its expertise in development and user experience to address this challenge.

ATTCK's solution was to split the website into two distinct destinations: a main site for company culture and recruiting, and a dedicated driver portal for current employees. They implemented a bold, brand-authentic design with custom road-themed iconography and a uniquely styled terminal locator map. The new portal gave drivers quick access to documents, resources, and news, directly improving their digital experience and supporting the company's valued workforce.

Gypsum Express