Case Study: Tia Lupita Foods drives trial and sales with Attack! Marketing

Tia Lupita Foods drives 185 demos and $17,085 in sales with Attack Marketing

Tia Lupita Foods, a brand of all-natural Mexican sauces and snacks, faced the challenge of driving trial for its new premium-priced product in a new category. With its existing in-store demo partner averaging only one unit sold per demo, the brand was at risk of being delisted by retailers. They required a field marketing partner with proven success in shopper conversion and live engagement to reverse these trends.

Attack Marketing replaced the incumbent partner with its performance-driven demo model, which was focused on storytelling, sampling, and conversion. The vendor executed 185 demos across Sprouts and Publix stores, deploying coupon incentives and product education. This approach achieved a 33% conversion rate and generated $17,085 in total sales, earning retail expansion in both chains following the program's success.

Tia Lupita Foods